Don't mess with mom

Be wary of how you approach and talk to women, especially moms – and especially in the social media age.

Johnson and Johnson was forced to issue an apology Monday for a viral video created for Motrin.

The ad was posted on their Web site and meant to speak to moms in an irreverent way about the pain of wearing a baby in a sling. The ad instead offended many mothers who savaged it on Twitter.

The ad:


The backlash:


The apology:


Clearly, a lot of work went in to creating the ad, from copy writing, to animation and voice over. Unfortunately no one must have thought to check in with moms to see if this concept would resonate, instead of alienate.

Women will always share with friends the things they love and the things they hate. With the proliferation of social media women are able to spread the word, good or bad, at warp speed.

Posted by: Lisa Valent