New Canadian research in the journal Science says the colour blue prompts feelings of creativity and calm just by viewing it. Red, on the other hand, makes people more uptight and attentive to detail, says University of British Columbia marketing expert Rui Zhu, the senior study author.
People know intuitively, and scientifically, that colours create mood and ambience, says Zhu. But this new research suggests colours can also switch on predictable and specific states of mind.
The study demonstrates that red (versus blue) color induces primarily an avoidance (versus approach) response and that red enhances performance on a detail-oriented task, whereas blue enhances performance on a creative task.
The implications of this research are something to keep in mind when developing an interior or graphic design depending on the intended use or message.
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Monday, February 23, 2009
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